Definition, Meaning & Synonyms
in-house-brand
noun
/ˈɪnˈhaʊs brænd/
Definition
A product that is manufactured or created by a company for its own retail operation, rather than being sourced from external suppliers.
Examples
- Many grocery stores have developed in-house brands to compete with well-known national labels.
- The electronics company launched an in-house brand of accessories to complement their main products.
- Shoppers often find that in-house brands provide good value without sacrificing quality.
Meaning
In-house brands are products that are sold under a retailer’s own name or brand, often offering similar quality to national brands but at a lower price.
Synonyms
- private label
- store brand
- proprietary brand
