Definition, Meaning & Synonyms

greenwash

noun

/ˈɡriːnˌwɒʃ/

Definition

Greenwash refers to the practice of companies misleading consumers regarding the environmental benefits of a product, service, or company practices. It is often used to create a false impression of sustainability or eco-friendliness.

Examples

Many companies engage in greenwashing to appeal to environmentally conscious consumers.
Their advertising claimed they were providing green products, but it was just a way to greenwash their actual environmental impact.

Meaning

The term combines ‘green,’ referring to environmentally friendly practices, with ‘whitewash,’ which means to cover up or gloss over faults. Essentially, it describes deceptive marketing tactics.