Definition, Meaning & Synonyms
gain traction
Phrase
/ɡeɪn ˈtrækʃən/
Definition
To increase in popularity, support, or effectiveness.
Examples
- As the new marketing strategy took hold, the campaign began to gain traction among younger audiences.
- With the innovative features of the app, it started to gain traction in the competitive tech market.
- Efforts to promote sustainability are finally gaining traction in the corporate world.
Meaning
The phrase ‘gain traction’ refers to the process by which an idea, project, or product becomes more accepted and successful over time.
Synonyms
- Become popular
- Gain support
- Build momentum
- Get attention
