Definition, Meaning & Synonyms

franchiser

Noun

/’frænˌtʃaɪzər/

Definition

A franchiser is an individual or company that grants the right to use its business model, trademark, and operating system to another party, known as the franchisee.

Examples

The franchiser provided all the necessary training for the new franchisees.
As a franchiser, the company was able to expand its brand rapidly across the country.
The franchiser collected a royalty fee from each franchise location.

Meaning

Franchisers are typically the owners of well-established businesses who allow others to operate under their brand in exchange for fees or a percentage of profits.