Definition, Meaning & Synonyms

foot-in-the-door

idiom
/ˈfut ɪn ðə dɔr/
Definition
A persuasive technique in which a person gets a commitment from someone for a small request before making a larger request.
Examples
  • After asking for help with the trash, he later requested assistance with the entire cleaning project—just like the foot-in-the-door technique.
  • By volunteering for a minor role in the project, she aimed to get a foot-in-the-door for bigger responsibilities.
Meaning
The phrase refers to a strategy of starting with a small request to gain more significant compliance later.
Synonyms
  • incremental commitment
  • initial request strategy
  • gradual engagement