Definition, Meaning & Synonyms

flavour-of-the-month

idiom
/ˈfleɪ.vər əv ðə mʌnθ/
Definition
A popular trend or person that is currently favored or in vogue, but is likely to change soon.
Examples
  • Many startups become the flavour-of-the-month, capturing attention before quickly being forgotten.
  • His fashion choices seem to change with every season, always chasing the flavour-of-the-month.
Meaning
This phrase often refers to something that is temporarily popular or trendy.
Synonyms
  • trend
  • fad
  • in-thing
  • craze