Definition, Meaning & Synonyms

flagship store

noun

/ˈflæɡ.ʃɪp stɔːr/

Definition

A flagship store is the main or most important retail outlet of a brand, showcasing its products and offering a unique shopping experience.

Examples

The new flagship store of the brand opened in New York City.
Visiting the flagship store allows customers to see the latest collections before anyone else.

Meaning

The term refers to a store that represents the best of a brand, often located in a prime area and designed to attract customers with its presentation and range of products.