Definition, Meaning & Synonyms

flagship product

noun

/ˈflæɡʃɪp ˈprɒdʌkt/

Definition

The most important or leading product of a company, often showcasing its best features and designed to represent the brand.

Examples

The new smartphone is their flagship product, featuring cutting-edge technology.
The luxury car model is the flagship product of the automotive brand.
Apple’s flagship product is the iPhone, which has set trends in the market.

Meaning

A flagship product is typically the product that stands out from the rest of a company’s offerings, often seen as a symbol of the brand’s commitment to quality or innovation.