Definition, Meaning & Synonyms

fba

noun

ˌɛf bi ˈeɪ

Definition

Fulfillment By Amazon (FBA) is a service provided by Amazon that allows sellers to store their products in Amazon’s warehouses, while Amazon takes care of storage, packaging, and shipping.

Examples

A small business owner uses FBA to sell handmade products without worrying about shipping.
With FBA, customers benefit from Amazon’s fast shipping options, increasing sales for the seller.
Using FBA allows sellers to focus on product development and marketing instead of logistics.

Meaning

FBA is a business model where sellers rely on Amazon to handle logistics for their products, enabling them to reach a larger customer base through Amazon’s platform.