Definition, Meaning & Synonyms
establish-a-beachhead
verb phrase
/ɪˈstæblɪʃ ə ˈbiːʧhɛd/
Definition
To gain a secure starting position or foothold, typically in a competitive or strategic context.
Examples
- The company aimed to establish a beachhead in the international market before expanding further.
- By establishing a beachhead in the region, the troops prepared for their next offensive move.
- Startups often need to establish a beachhead in their target demographic to achieve long-term success.
Meaning
The phrase refers to the act of creating a base from which to expand operations or efforts, particularly in business or military scenarios.
Synonyms
- Secure a foothold
- Gain a foothold
- Set up a base
- Establish a position
