Definition, Meaning & Synonyms
end-consumer
Noun
/ˌɛnd.kənˈsjuː.mər/
Definition
An end-consumer is the final user of a product or service in the supply chain, the person who ultimately uses or is intended to use the product after it has been produced.
Examples
- The end-consumer heavily influences the choices companies make regarding product features.
- Understanding the preferences of the end-consumer is crucial for successful marketing strategies.
- Market research should focus on the needs and wants of the end-consumer to ensure product viability.
Meaning
The term refers to the individual or group who directly consumes goods and services after they have been manufactured or developed. End-consumers are often the target audience for marketing campaigns and product designs, as they determine the demand for various products in the market.
Synonyms
- Final customer
- Ultimate consumer
- Final user
