Definition, Meaning & Synonyms
emotional appeal
Noun
/ɪˈmoʊʃənl əˈpiːl/
Definition
A persuasive technique that aims to evoke an emotional response from the audience to influence their opinion or decision.
Examples
- The charity used an emotional appeal in their advertisements, showing stories of families in need.
- Politicians often rely on emotional appeal to connect with voters during campaigns.
- Books and movies that focus on emotional appeal tend to resonate more with audiences.
Meaning
Emotional appeal refers to the use of emotions in rhetoric and communication to connect with an audience on a personal level, making the message more compelling and relatable.
Synonyms
- Pathos
- Emotional persuasion
- Affective appeal
