Definition, Meaning & Synonyms
ecr
abbreviation
ˌiːsiːˈɑːr
Definition
ECR stands for ‘Effective Consumer Response’, a term often used in supply chain management and retailing.
Examples
- The ECR initiative has helped many retailers reduce their inventory costs.
- Implementing ECR principles can significantly enhance customer satisfaction.
Meaning
It refers to a collaborative strategy that aims to improve the overall efficiency and effectiveness of the supply chain by responding more accurately to consumer demand.
Synonyms
- Consumer-focused strategy
- Collaborative supply chain
