Definition, Meaning & Synonyms
disintermediate
verb
/ˌdɪs.ɪn.təˈmiː.di.eɪt/
Definition
To remove intermediaries from a process, particularly in commerce or communication.
Examples
- The rise of online shopping has disintermediated traditional retail stores.
- Many startups aim to disintermediate financial services by connecting borrowers directly with investors.
- Streaming services have disintermediated the music industry, allowing artists to reach their audience directly.
Meaning
The act of eliminating intermediaries or middlemen in order to create a direct connection between producers and consumers, often leading to greater efficiency.
Synonyms
- Eliminate middlemen
- Bypass
- Cut out the middleman
