Definition, Meaning & Synonyms

demographic group

noun

ˌdɛm.əˈɡræf.ɪk ɡruːp

Definition

A demographic group refers to a segment of the population defined by specific characteristics such as age, gender, income, education, or ethnicity.

Examples

The demographic group known as millennials often values experiences over material goods.
Marketing strategies are often tailored to specific demographic groups to increase effectiveness.
Researchers study the voting behaviors of various demographic groups during elections.

Meaning

Demographic groups are used in research, marketing, and sociology to analyze and understand the behaviors, needs, and preferences of different segments within a population.