Definition, Meaning & Synonyms

customer-relations

Noun

/ˈkʌs.tə.mər-rɪˈleɪ.ʃənz/

Definition

The management of interactions and relationships with customers to improve satisfaction, loyalty, and overall experience.

Examples

The company invested in customer-relations training for all staff to ensure a consistent and positive experience.
Effective customer-relations can lead to higher customer retention rates.
Strong customer-relations strategies can differentiate a business from its competitors.

Meaning

Customer relations involve strategies and practices that companies use to connect with their customers and build a strong relationship over time. It focuses on understanding customer needs and preferences to enhance their experience.