Definition, Meaning & Synonyms
cpl
Abbreviation
C-P-L
Definition
CPL is an abbreviation commonly used to refer to ‘cost per lead’ in marketing and advertising.
Examples
- The marketing team decided to optimize their campaigns to lower the CPL.
- Understanding CPL is crucial for assessing the effectiveness of lead generation strategies.
- High CPL rates can indicate a need to adjust targeting or ad messaging.
Meaning
It represents the amount of money spent to acquire a lead, which can be a potential customer showing interest in a product or service.
Synonyms
- Cost per acquisition
- Cost per prospect
- Lead cost
