Definition, Meaning & Synonyms

counterprogramming

Noun

/ˌkaʊntərˈprəʊɡræmɪŋ/

Definition

The act of presenting an alternative program or agenda to compete with something else, often in the context of media and television.

Examples

The network employed counterprogramming by airing a documentary during the popular reality show’s finale.
To draw in viewers, the channel resorted to counterprogramming by featuring a live concert instead of the usual sitcom.

Meaning

Counterprogramming refers to strategies used by media channels to provide competing content that attracts viewers away from another program, usually airing at the same time.