Definition, Meaning & Synonyms

copywriter

noun

/ˈkɒpiˌraɪtər/

Definition

A copywriter is a professional writer who specializes in creating persuasive and engaging text for advertising and marketing purposes.

Examples

The copywriter created a catchy slogan for the new product launch.
As a freelance copywriter, she works with various clients to develop their advertising campaigns.
His ability to write compelling copy helped boost the company’s sales significantly.

Meaning

In the context of marketing, a copywriter crafts written content that is designed to encourage readers to take a specific action, such as making a purchase or signing up for a newsletter.