Definition, Meaning & Synonyms

clickbait

Noun

/ˈklɪk.beɪt/

Definition

Clickbait refers to misleading or sensationalized headlines or content designed to attract attention and encourage users to click on a link.

Examples

The article’s headline was pure clickbait, promising shocking revelations that didn’t exist.
She was tired of the clickbait videos that lacked valuable information.
The website relied heavily on clickbait to increase traffic.

Meaning

The term clickbait represents a strategy used in online content creation where titles or thumbnails are crafted to generate curiosity and clicks, often at the expense of accurate representation of the content itself.