Definition, Meaning & Synonyms

click-through

Noun

/ˈklɪkθruː/

Definition

The act of clicking on a hyperlink or advertisement to visit a different web page.

Examples

After launching the new ad campaign, we saw a significant increase in click-throughs.
The click-through rate of our email marketing was higher than expected.
Optimizing your website can improve your click-through rate on search engines.

Meaning

Click-through refers to the process where a user clicks on a link or ad to proceed to another site or page, often used to measure the effectiveness of online advertising.