Definition, Meaning & Synonyms

category-merchandiser

Noun

/ˈkæt.ɪ.ɡɔːr.i ˈmɜːr.tʃən.daɪ.zər/

Definition

A category merchandiser is a retail professional responsible for managing a specific product category, ensuring that the right products are available in sufficient quantities to meet consumer demand and maximize sales.

Examples

The category-merchandiser analyzed sales data to determine which products to promote during the holiday season.
Her role as a category-merchandiser involved collaborating with suppliers to ensure a diverse range of products was available.
The category-merchandiser’s strategies increased foot traffic in the store, leading to higher sales.

Meaning

The term ‘category-merchandiser’ refers to an individual who specializes in organizing and promoting products within a defined category, focusing on inventory selection, pricing strategies, and sales techniques to enhance customer experiences and boost profitability.