Definition, Meaning & Synonyms
campaign-theme
noun
/kæmˈpeɪn θiːm/
Definition
A central theme or topic around which a campaign is organized.
Examples
- The campaign-theme for this year’s fundraiser is environmental sustainability.
- Each political candidate needs a strong campaign-theme to resonate with voters.
- The marketing team brainstormed several ideas to find the perfect campaign-theme for the product launch.
Meaning
The campaign-theme serves as the guiding principle that shapes the messaging and activities during a campaign, ensuring coherence and effectiveness.
Synonyms
- focus
- central idea
- message
- concept
