Definition, Meaning & Synonyms

buy-in

noun

/ˈbaɪˌɪn/

Definition

An agreement, acceptance, or commitment to a plan, idea, or strategy.

Examples

We need to secure buy-in from all team members before moving forward with the project.
The buy-in from management was crucial for the success of the new marketing strategy.
Her persuasive presentation achieved the necessary buy-in from potential investors.

Meaning

Buy-in refers to the act of gaining support or approval from individuals, often within a business or organizational context, for a specific initiative or decision.