Definition, Meaning & Synonyms
btl
abbreviation
bee-tee-el
Definition
BTL stands for ‘Below The Line’, referring to marketing strategies that focus on direct engagement with customers rather than mass media outreach.
Examples
- Companies are increasingly shifting to BTL marketing to reach specific audiences.
- BTL campaigns can include direct mail, events, and sponsorships.
Meaning
It is commonly used to describe promotional tactics that are more targeted and personal.
Synonyms
- Direct marketing
- Targeted marketing
- Promotional tactics
