Definition, Meaning & Synonyms
bricks-and-mortar
Adjective
brɪks ənd ˈmɔːrtər
Definition
Referring to a physical building or establishment, typically used for retail or service purposes.
Examples
- Many consumers prefer shopping at bricks-and-mortar stores for a more personal experience.
- The company is expanding its bricks-and-mortar locations to reach more customers.
- Despite the rise of e-commerce, bricks-and-mortar establishments remain an important part of the retail landscape.
Meaning
The term is often used to distinguish traditional businesses that have a physical presence from those that operate solely online.
Synonyms
- Physical store
- Retail location
- Traditional store
