World Languages Lexicon
10 Language-to-English DictionariesBrand dilution
/brænd daɪˈluː.ʃən/Comprehensive Definitions & Senses
2 senses- 1
The reduction in the perceived value or strength of a brand due to overextension or negative associations.
"The introduction of too many products under the same brand led to significant brand-dilution." - 2
A situation where a brand loses its distinctiveness and appeal, often as a result of poor marketing strategies.
"The company's decision to license its brand to unrelated products resulted in brand-dilution."
Thesaurus & Semantic Spectrum
Linguistic Origin & Historical Etymology
Derived from the combination of 'brand' (from Old Norse 'brandr', meaning to burn or mark) and 'dilution' (from Latin 'diluere', meaning to wash away or dissolve). The term emerged in late 20th-century marketing and trademark law to describe the weakening of a brand's value through overextension or negative associations.
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10 Global Lexicons: How "Brand dilution" is said worldwide
Click any language below to open its dedicated Language to English dictionary page with native script & transliteration
dilution de marque
Transliteration: dilution de marque
"La dilution de marque peut nuire à la réputation d'une entreprise."
Markenverdünnung
Transliteration: Markenverdünnung
"Die Markenverdünnung kann den Wert eines Unternehmens beeinträchtigen."
diluzione del marchio
Transliteration: diluzione del marchio
"La diluzione del marchio può ridurre la fiducia dei consumatori."
dilución de marca
Transliteration: dilución de marca
"La dilución de marca puede afectar negativamente las ventas."
diluição da marca
Transliteration: diluição da marca
"A diluição da marca pode prejudicar a imagem da empresa."
ब्रांड पतला होना
Transliteration: brāṇḍ patlā honā
"ब्रांड पतला होना कंपनी की छवि को नुकसान पहुंचा सकता है।"
品牌稀释
Transliteration: pǐnpái xīshì
"品牌稀释可能会影响消费者的信任。"
브랜드 희석
Transliteration: beuraendeu huiseok
"브랜드 희석은 소비자의 신뢰에 부정적인 영향을 미칠 수 있습니다."
ブランドの希薄化
Transliteration: burando no kihaku-ka
"ブランドの希薄化は消費者の信頼に悪影響を与える可能性があります。"
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