Definition, Meaning & Synonyms
bogo
noun
/ˈboʊɡoʊ/
Definition
A marketing term that refers to a promotional offer where a customer buys one item and gets another one for free or at a reduced price.
Examples
- Many stores are running a bogo sale this weekend.
- She took advantage of the bogo offer to stock up on her favorite snacks.
- The bogo promotion on shoes attracted a lot of customers.
Meaning
The term is derived from ‘buy one, get one,’ indicating a sale strategy to increase the attractiveness of the purchase.
Synonyms
- buy one, get one free
- two for one
- promotional deal
