Definition, Meaning & Synonyms

blackwash

verb

/ˈblækˌwɔːʃ/

Definition

Blackwash refers to the act of obscuring negative aspects of a situation or person, often by using misleading information to promote a more favorable image.

Examples

Politicians sometimes resort to blackwashing their opponents to sway public opinion.
The company’s blackwash strategy aimed to divert attention from their unethical practices.

Meaning

It is often used in contexts where one actively tries to diminish the reputation of something perceived negatively, typically related to public figures or controversial topics.