Definition, Meaning & Synonyms
below-the-line
Adjective
/bɪˈloʊ ðə laɪn/
Definition
A term used in advertising and marketing to refer to promotional activities that are not part of mainstream media.
Examples
- Below-the-line marketing strategies can help businesses connect directly with their target audience.
- Many companies utilize below-the-line tactics to improve customer engagement.
- Below-the-line activities, such as events and sponsorships, often yield more measurable results.
Meaning
Below-the-line activities focus on direct communication with consumers through various means like direct mail, emails, and trade shows, rather than traditional advertising channels.
Synonyms
- Direct marketing
- Promotional activities
- Non-media advertising
