Definition, Meaning & Synonyms
attack-ad
noun
/əˈtæk æd/
Definition
A marketing strategy designed to promote a brand or product aggressively by highlighting the negative aspects of a competitor.
Examples
- The new attack-ad pointed out the flaws in the competitor’s product.
- Many viewers were put off by the overly aggressive attack-ad aired during the commercial break.
Meaning
An attack-ad is often used to undermine the competition by focusing on their shortcomings while promoting one’s own strengths.
Synonyms
- negative advertising
- attack advertising
- comparative advertising
