English Lexicon

Ajustement de Publicité

/aʒɑs-də-pʊblisite/
nounCEFR B2 (Upper)Top #1500 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    The process of modifying or adapting advertising strategies to better suit a target audience or market conditions.

    "The ajustement de publicité was necessary to increase the campaign's effectiveness."
  2. 2

    A specific adjustment made in advertising content or placement to enhance its appeal.

    "After analyzing the feedback, the team implemented an ajustement de publicité to attract more customers."

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Linguistic Origin & Historical Etymology

The term 'ajustement' originates from the Old French 'ajuster', which means to fit or adapt, derived from Latin 'ad' (to) and 'justare' (to make just). 'Publicité' comes from the Latin 'publicitas', meaning public or openness, which evolved in the 14th century to refer to the act of making something known to the public.

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