Definition, Meaning & Synonyms

aggressive expansion

noun

/əˈɡrɛsɪv ɪkˈspænʃən/

Definition

A strategy employed by a company or organization to quickly increase its market share and presence, often through rapid growth initiatives such as mergers, acquisitions, and significant marketing efforts.

Examples

The tech company implemented an aggressive expansion strategy, acquiring smaller firms to enhance its product offerings.
During the economic boom, many businesses engaged in aggressive expansion to capitalize on consumer demand.
His aggressive expansion plan included opening five new locations within the next year.

Meaning

Aggressive expansion refers to an assertive approach taken by a business to broaden its scope and reach, usually with the aim of outperforming competitors and capturing larger segments of the market.