Definition, Meaning & Synonyms

addressability

noun

/əˌdrɛsəˈbɪləti/

Definition

The quality of being able to be addressed or targeted, especially in a digital marketing or technical context.

Examples

The addressability of online ads allows marketers to tailor their messages to specific demographics.
High addressability in data sets enables more personalized communication with customers.

Meaning

Addressability refers to the capability to identify and reach specific audiences or individuals using various means, particularly through digital channels.