Definition, Meaning & Synonyms
above-the-line
adjective
/əˈbʌv ðə laɪn/
Definition
Referring to expenses or costs that are directly related to a company’s marketing and advertising efforts.
Examples
- The company’s above-the-line spending included the costs of TV commercials and sponsorships.
- To improve brand visibility, they allocated a significant budget for above-the-line marketing strategies.
- Above-the-line efforts often lead to increased consumer awareness about the product.
Meaning
In business accounting, ‘above-the-line’ denotes costs that are counted in gross profit or loss calculations.
Synonyms
- Advertising expenses
- Marketing costs
- Promotion expenditures
