Definition, Meaning & Synonyms
logotype
Noun
ˈlɒɡəˌtaɪp
Definition
A logotype is a graphic representation of a company or brand name in a stylized or artistic design.
Examples
- The logotype of the brand was easily recognizable and became synonymous with high quality.
- Many companies invest heavily in creating a unique logotype that reflects their identity.
- The logotype features a custom font that sets the brand apart from competitors.
Meaning
It refers specifically to the design of the lettering of a brand’s name, distinct from logos that may include symbols or images.
Synonyms
- Wordmark
- Brandmark
