Definition, Meaning & Synonyms

repackage

verb
/ˌriːˈpækɪdʒ/
Definition
To package something again or to change the way it is presented, often to improve its appeal or to better suit a different market.
Examples
  • After receiving feedback, the company decided to repackage their product to attract a younger audience.
  • They had to repackage the existing promotional materials to better highlight the new features.
Meaning
Repackaging involves altering the packaging of a product or service to make it more attractive or suitable for consumers or a specific audience.
Synonyms
  • rebrand
  • adapt
  • revamp
  • modify