Definition, Meaning & Synonyms

sponcon

Noun

/ˈspɒŋ.kɒn/

Definition

Sponcon is a portmanteau of ‘sponsored content’, referring to any material created for advertising purposes but presented in a way that resembles regular content.

Examples

The influencer’s recent post was a sponcon for a new beauty product, skillfully blending information and advertising.
Brands increasingly utilize sponcon on social media to connect with younger audiences in a less intrusive manner.

Meaning

It generally describes promotional posts or articles that are subtly integrated into the content stream of a publication, social media, or website, aiming to engage readers without overtly appearing as an advertisement.