Definition, Meaning & Synonyms
outside-in
adjective
/ˈaʊtsaɪd-ɪn/
Definition
An approach or strategy that starts with external factors or perspectives before considering internal perspectives or factors.
Examples
- The company’s outside-in strategy helped them understand customer needs better.
- Using an outside-in approach, the team was able to identify new market opportunities.
- The report emphasizes an outside-in perspective when analyzing consumer behavior.
Meaning
The process of incorporating outside opinions, trends, or insights to inform leaders or decision-makers, often leading to more innovative solutions.
Synonyms
- External-first
- Client-centric
- Outward-focused
