Definition, Meaning & Synonyms

merchandizing

noun
/ˈmɜːr.tʃən.daɪ.zɪŋ/
Definition
The activity of promoting the sale of goods at retail.
Examples
  • The store’s effective merchandizing attracted many new customers.
  • Creative merchandizing can significantly boost product visibility.
  • Successful merchandizing involves understanding consumer behavior.
Meaning
Merchandizing refers to the strategies and techniques used to display and sell products in a way that attracts customers and increases sales.
Synonyms
  • Marketing
  • Promotion
  • Retailing
  • Sales strategy