Definition, Meaning & Synonyms

consumer-backlash

noun

/kənˈsjuː.mər ˈbækˌlæʃ/

Definition

A negative reaction or protest from consumers against a company or its products, often due to dissatisfaction or disagreement with business practices.

Examples

After the company’s price hikes, there was a significant consumer backlash that led to protests on social media.
The consumer backlash against unethical sourcing practices prompted the brand to revamp its supply chain.
Due to the scandal, the firm faced a consumer backlash that affected its market share.

Meaning

Consumer backlash occurs when customers express their discontent with a brand, typically in response to perceived wrongdoings, unethical practices, or controversial products. This can lead to decreased sales and damaged reputations for businesses.