Definition, Meaning & Synonyms

eye-appeal

noun

/ˈaɪ əˌpil/

Definition

The visual attractiveness of something, particularly in a way that captures attention.

Examples

The cake had great eye-appeal, adorned with colorful icing and fresh fruits.
The new smartphone design focuses heavily on eye-appeal to attract young buyers.

Meaning

Eye-appeal refers to how appealing an object or product looks to the viewer. It is often used in marketing and design to emphasize the importance of aesthetics in attracting customers.