Definition, Meaning & Synonyms

short-tail-business

Noun

/ˈʃɔrt teɪl ˈbɪznɪs/

Definition

Short-tail business typically refers to a business model that focuses on the sale of a narrow range of products or services, often capitalizing on high demand for a few popular items rather than a wide variety of offerings.

Examples

Many local stores operate as short-tail businesses, focusing only on popular items.
The restaurant adopted a short-tail business strategy by streamlining its menu to just a few best-selling dishes.
Online retailers may also engage in short-tail business by prioritizing widely sought-after products.

Meaning

The term implies that the business is concentrating on products or services that have a high volume of sales with relatively few variants, hence ‘short-tail’ as opposed to a ‘long-tail’ approach that covers a wider array of niche markets.