Definition, Meaning & Synonyms
existing-customer
noun
/ɪɡˈzɪstɪŋ ˈkʌstəmər/
Definition
A customer who is currently using a company’s products or services.
Examples
- Many companies focus on upselling to existing customers rather than only attracting new ones.
- Providing excellent service to existing customers can lead to repeat business.
- Understanding the needs of existing customers can help tailor future offerings.
Meaning
An existing customer is someone who has already made a purchase from a business and is still active with that company.
Synonyms
- current customer
- active customer
- loyal customer
