Definition, Meaning & Synonyms

brand

noun
/brænd/
Definition
A brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.
Examples
  • The Apple brand is known for its innovative technology.
  • She prefers to buy products from brands that prioritize sustainability.
  • The brand’s reputation was built over decades of quality service.
Meaning
A brand represents the identity of a product or company, encompassing its reputation and how it is perceived by consumers.
Synonyms
  • label
  • trademark
  • name
  • logo
  • mark