Definition, Meaning & Synonyms
tag-line
noun
/ˈtæɡ.laɪn/
Definition
A tag-line is a memorable phrase or slogan that summarizes the essence or branding of a product, service, or company.
Examples
- Apple’s tag-line, ‘Think Different,’ reflects its innovative spirit.
- The tag-line for Nike is ‘Just Do It,’ encouraging consumers to take action.
- ‘Have It Your Way’ was a famous tag-line for Burger King, emphasizing customer choice.
Meaning
Tag-lines are used in marketing and advertising to convey a simple message that sticks in the mind of consumers. They often encapsulate the unique selling proposition or a key aspect of a brand.
Synonyms
- slogan
- catchphrase
- motto
