Definition, Meaning & Synonyms

press-junket

noun

/ˈprɛs ˈdʒʌŋkɪt/

Definition

A press junket is a trip organized by a company or organization to promote a product, event, or service, during which journalists are invited to attend and receive information and interviews.

Examples

The movie studio arranged a press junket in Los Angeles to promote its upcoming film.
During the press junket, reporters had the chance to interview the cast and director.
Many celebrities participate in press junkets to build buzz around their new projects.

Meaning

The term ‘press junket’ refers to an event where journalists are invited to experience a product or event, often at the expense of the host, to generate media coverage and publicity.