Definition, Meaning & Synonyms
cold-call
verb
/koʊld kɔːl/
Definition
To make a phone call to someone you don’t know in an attempt to sell something or to obtain information.
Examples
- Many salespeople cold-call potential clients to introduce their new products.
- She decided to cold-call local businesses to offer her services.
Meaning
Cold-calling typically refers to contacting potential customers who have not expressed prior interest in the service or product being offered.
Synonyms
- prospecting
- telemarketing
- outreach
