Definition, Meaning & Synonyms

generation-o

Noun

ˌjenəˈrāSHən-ō

Definition

generation-o refers to a group or cohort of individuals who have grown up during a period characterized by significant technological advancements and societal changes, particularly around the turn of the 21st century.

Examples

The generation-o is known for its comfort with social media and online communication.
Many members of generation-o are advocates for climate change and social justice.
In terms of consumer behavior, generation-o tends to favor brands with a strong social responsibility message.

Meaning

The term encapsulates the experiences, traits, and cultural identity of those born around the late 1990s to early 2010s, often associated with digital fluency and a shared set of global experiences.