Definition, Meaning & Synonyms

ethnocentricity

Noun

/ˌɛθ.noʊˈsɛn.trɪs.ɪ.ti/

Definition

The belief in the superiority of one’s own culture or ethnic group, often resulting in a bias against other cultures.

Examples

His ethnocentricity made it difficult for him to appreciate the rich traditions of other communities.
The company faced criticism for its ethnocentricity in global marketing strategies.
Education can help combat ethnocentricity by promoting understanding and respect for different cultural perspectives.

Meaning

Ethnocentricity refers to the tendency to evaluate other cultures based on the standards and values of one’s own culture, leading to a narrow perspective that may disregard diverse cultural practices and beliefs.